About the project
Drive-In theaters are a classic part of American car culture, but at the end of 2013 the majority faced closure with Hollywood’s switch from 35mm film to digital projection. So we helped Honda start a national movement to save as many of these drive-ins by creating a fund for contributions and by donating digital projectors to the cause.
My role
As the Design Director I focused on the visual direction and branding for the campaign. I set the style, drew wireframes to improve the user experience and designed several custom logos/graphics, modal views and map interactions.
The Case Study
Learn about Project Drive-in and the impact it made.
A Little Bit of Branding
A few graphics elements that I designed for the campaign.
Visually Responsive
The brief called for a long page, so we did just that and made sure that
each section snapped in place. The design also worked across all devices.
ONE SHOW- BRONZE PENCIL | CANNES- 2X GOLD LION & SHORTLIST | WEBBY- HONOREE | COMMUNICATION ARTS ANNUAL 55
I'm afraid this is the end of this project.
But dont worry I have more for you to see here.