About the project
Toyota reached out to Parlee Cycles to build an aero road bike infused with the same innovation that went into the design of the Prius. The bike was beautifully minimal and came fully equipped with its own built-in smartphone dock. But it was the helmet that was truly inspired. Built-in electrodes were able to read brain activity, allowing riders to shift gears with their mind.
My role
I was the art director and designer on the project, working alongside a huge talented team of creatives and the innovative minds of Deep Local. We developed countless logo marks, a visual tone, bike design, branding and even graphics placement on the bike.
The Case Study
The bike was well received by media, influencers of the
internet and by the fixie community. Check out how it was all done.
Visual Goodness
Highly innovative, visually pleasing and incredibly sleek,
the bike needed to have branding that followed those very qualities.
The Press
I'm afraid this is the end of this project.
But dont worry I have more for you to see here.