About the project
When Toyota officially announced that they would be introducing three new Prius models, the concept 'one for everyone,' came to life. The idea was to let people know that there is now a Prius for everyone and while we behave in a similar way, we're quite different by nature. With the help of design studio HunterGatherer the campaign was comprised of print, outdoor and interactive components all built around real miniature sets and a simple color palette.
My role
As the art director on this campaign I worked closely with the team to concept several digital components that can integrate the visual tone that was created by HunterGatherer. I also designed posters, logos, OOH collateral, video direction, and worked on the print portion.
The Print Family
The campaign consisted of two main Print Ads. Both showcasing the new
Prius Family within miniature sets.
Video Reveals
We created short videos that revealed the family in a clever
way while keeping the 'there's one for everyone' idea.
There's more...
Here is a curated selection of some of the other visuals that
made up this beautiful campaign.
I'm afraid this is the end of this project.
But dont worry I have more for you to see here.