About the project
Started by couple Mike & Geri Czako, Sweet Lucie’s is handmade, super premium, old fashioned ice cream and sorbets. Geri was expecting her first child and wanted ice cream. To ensure that the ingredients were delicious, superior, and organic, she decided to make her own. Geri developed the ideal combination of organic ingredients and sweet perfection. Oh, and, Mike & Geri had a baby girl. They named her Lucie.
My role
As the Design Director on the project, I developed a playfully nostalgic identity for the brand. In addition to several visual directions I also created the logo, packaging, business cards and even worked closely with owner Mike, to design the look of their beautiful 1959 vintage ice cream truck.
A Delicious Identity
Various directions were explored and we ultimately landed
on a 1950-esq style that screams ice cream.
The Truck
What we created on screen came to life over the course of
4 years and the wait was well worth it.
I'm afraid this is the end of this project.
But dont worry I have more for you to see here.