About the project

This Built America by Ford and powered by AOL, is a project devoted to the people and companies dedicated to exploring, inspiring, and re-building the future of American manufacturing. Every week, they feature stories from across the country, to show you their struggles and their successes as they forge a new path in this country's future. It showcased short films and also editorial content to tell the stories.

My role

As the lead Art Director I was responsible for the visual direction and user experience. I came up with concepts, user flows and (seemingly endless) editorial layouts. I created the initial drawings and type lock-ups. The biggest challenge was figuring out the map functionality and interaction.

 

The Story

An inside look at what This Built America is all about.

 

The Site Overview

The site called for a gritty, hand drawn feel. We also decided to have
long parallax scrolling pages with dynamic video content in the background.
All pages were designed to work across all devices.

Project Visuals

Take a look at the beautiful images that made up this unique project.


I'm afraid this is the end of this project.
But dont worry I have more for you to see here.